Have you noticed the recent step-by-step makeup routines on social media - some of which seem to have over 20 steps - and are feeling completely overwhelmed? You’re not alone.

The way we apply makeup has changed over the years, but also so have we. Gone are the days of heavy concealer, thin eyebrows and too-dark lip liner… and we’re seeing much thicker (and more experimental) eyebrows and a lot more blush. So which of these modern makeup trends should we be embracing, to help us get the most radiance of our more mature skin?

Our makeup and skin specialists here at Innoxa may vary across different generations, but we all agree on the same thing: let’s not overcomplicate it. Changing up your mature skin makeup routine shouldn’t have to be so daunting, time-consuming and expensive. It should be fun and make you feel every inch of the confidence that comes after your 40s! So we’ve put together 6 simple makeup tips to help you get the most out of your mature makeup routine; inspired by the latest makeup trends, without the +20 additional steps!

Tip 1: Start With Your Skincare Routine 

We’ve seen a resurgence of the importance of a good skincare routine over the past few years, and there’s definitely some merit to it. Without properly preparing your skin for makeup you’ll find your foundation or concealer just doesn’t sit on your skin the way it should.  

Try incorporating a gentle mature skin cleanser mornings and nights, to cleanse, tone, and boost radiance. After cleansing, we’d recommend using a serum to promote firmness (this is our go-to mature skin-firming serum for mornings, and this night cream is perfect for the evenings). Last of all, a trusted mature skin moisturiser that isn’t overly greasy helps maintain your skin’s moisture levels to allow for a more smooth foundation application.

Anti-Ageing Triple Action Gel Wash $19.95 Shop Now	Anti-Wrinkle + Firming Facial Serum $24.95 Shop Now
Anti-Wrinkle + Firm Night Cream $34.95 Shop Now	Anti-Wrinkle + Ultra Lifting Moisture Lotion $34.95 Shop Now

Tip 2: Apply a Primer Before You Start

We know a skin primer may seem unnecessary, but we assure you - it’s worth it! A lightweight oil-free primer is perfect for mature skin as it helps smooth fine lines, whilst also making your foundation last longer. For best results, we like to pair our oil-free primer with a vitamin filled mature skin under-eye concealer to give you the perfect canvas for the rest of your makeup routine. 

Here’s our go-to primer and mature skin friendly under eye concealer to help kick your new makeup routine into gear. 

Pure Silk Skin Primer $24.95 Shop Now

Dark Circles Under Eye Concealer $24.95 Shop Now

Tip 3: Opt for Matte Over Shimmer

Shimmery eyeshadows might have been your usual go-to, but our specialists have settled the debate that matte eye makeup helps you get the most out of your mature skin. Less likely to settle into creases and wrinkles, matte eye makeup can also help lift hooded eyes and detract from under eye imperfections. 

Nude Eyeshadow Palette $29.95 Shop Now

Matte or shimmer? Our nude eyeshadow palette features both. Why not try contouring your eyes by blending colour 1 and 5 for a gentle day look? Or, for a more statement evening look try opting for one of the lighter matte colours for the entire crease (such as colour 5) and blending one of our darker colours (6 and 8) into the outer crease of your eyes.

Tip 4: Look for Lipsticks that Lock in Moisture

Dry lips can make anyone look old, regardless of age! Ensure your lipstick is made to hydrate as well as help you stand out, leaves a silky finish and prevents the appearance of dry and wrinkled skin. 

Our customer favourite No Bleed Lipstick for sensitive and ageing skin is made from Beeswax and Candelilla, to ensure you get that smooth rich look. Our pro tip: slightly blur the edges of your lip line to avoid unnecessary harshness and create a softer older makeup look that still stands out.

No Bleed Lipstick $19.95 Shop Now

Tip 5: Don’t Forget Eyebrows!

Eyebrows can feel daunting but even just a subtle bit of definition can really help shape your face, whilst still remaining a natural mature makeup look. Our eyebrow pencil with brush attachment is a great first step to experimenting with eyebrows. 

Simply start by brushing through your natural eyebrows upward with the brush attachment, so you can see where your natural hairs sit and where to enhance. Next, gently apply the pencil in upward short strokes that align with your natural hairs. 

Eyebrow Pencil $20.95 Shop now

Tip 6: SPF, Always

Did you know you can get sun protection from your makeup? Sun protection is important, for all ages - so why not achieve two goals in one with your makeup routine? 

Our range of SPF products protect from the sun whilst still providing excellent coverage. From our SPF 30 tinted CC cream to our SPF 30+ Sheen Foundation, discover our full SPF range.

Anti Ageing Tinted CC Cream $29.95 Shop Now

Satin Sheen Foundation SPF 30+ $29.95 Shop Now