Dermatologically Tested and Cruelty-Free Primers

To properly prep your face for makeup and keep it looking its best, face primer is a must. Why? Just as an artist primes their canvas before they begin to paint, this nifty makeup bag essential creates a smooth, flawless base upon which you can create your master makeup look. 

Applying a great primer for sensitive skin before your cosmetics is like taking out insurance against the dreaded makeup slide. Primer is designed to add grip and help keep your foundation, BB cream or tinted moisturiser in place, ensuring a long-lasting look. They can also boost radiance, help you achieve a matte finish, blur imperfections, reduce redness… the list goes on!

But primer isn’t just about makeup longevity and smooth application. These benefit-packed potions have far more to offer as part of your makeup routine. The best makeup primer for you will depend on your skin type, so when shopping for primer, be sure to choose one tailored to your skin’s needs that will deliver nourishing skin-loving ingredients straight to your skin, keeping it supple, hydrated and well taken care of underneath your makeup. At Innoxa, your skin is our number one priority, and as such, we have developed innovative formulas to bring you the best primer for sensitive skin, whether your complexion is dry, combination or oily.

Are you suffering from a Sahara-like complexion? The best primer for dry, sensitive skin is one containing moisture-boosting ingredients, such as hyaluronic acid and avocado oil – but if your face tends towards an oilier existence (or you find yourself bothered by frequent breakouts), you’ll want to take a different approach. The best primer for combination skin and oily skin will contain a very different all-star line-up to the best primer for dry skin. For oily and combination skin, opt for oil-free gel formulations and pore-refining ingredients to boost radiance while controlling shine.

The best bit about primer is that it is super easy to apply. After you’ve cleansed and applied any serums, moisturiser, and, of course, SPF, simply apply a small amount of primer for sensitive skin to your entire face and neck. Using your fingers or a sponge, gently dab the product into the skin (rather than rubbing and dragging). Allow the layer of primer to dry for a minute or two before applying your foundation as you usually would – or, for a naturally flawless, airbrushed finish, wear the primer on its own. Add a lick of mascara for sensitive eyes and a nude tinted lip serum for an undone, natural beauty look with all-day skincare benefits.